Actionable tips to get more Twitter followers

Twitter has become a powerhouse of marketing during the last ten years. But how did that happen and why is it important? Currently Twitter has over 330 million globally active users every day. More and more of small businesses are investing their time and resources to gather a sizable following.  It has an easy to learn-interface, and many tools integrated into it to take advantage of, such as Twesocial for one, which is the best site to buy Twitter followers. So how can you, or your business take advantage of this? By growing your follower base of course. 

And that is an easier task than you might think. The follower number is not just a vanity metric. It shows the number of people you might influence with your posts. These people are interested in you might want to say, and what future products you might be unveiling. Keep reading to finnish this crash-course in Twitter profile management. 

  Use hashtags to target followers   

It is quite important to understand and harness the power of #hashtags. Simple statements, or just words that are reposted massively.  To the untrained eye they might seem unimportant, but they make your posts more searchable and impactful. Their content will vary depending on what your target audience is, and it is important to adjust correctly. Most of the hashtags are not helpful, so you must find the ones that work the best.bYour posts should always include at least two hashtags, as tweets containing them get 2 times more engagement from your audience. 

Create a compelling profile 

Twitter, as all other social media platforms, is full of bots. Your profile must be painstakingly obvious to be human. Put a photo of yourself that seems professional but casual or a high-resolution business logo that will reflect your profile. Choose a visually appealing header image that will capture the attention of your audience and keep them on your profile.  You might use it to draw attention to certain campaigns without wasting your profile picture or Bio. 

Now for the Bio part. You get 160 characters to explain yourself or your company. It is one of the most impactful parts of your profile. It is mostly used for short concise information such as relevant tags, industry keywords, a flavour of your personality, and links to other social media platforms. It is searchable, so you need to make it SEO-friendly(Search Engine Optimization).

Engage, Engage, Engage

It is of paramount importance to interact with your follower base. People love the feeling that someone is listening to them. It makes you more approachable by new followers. Answering to their questions will always garner positive publicity. You should also interact with other brands in the same field, but in positive ways. Tweet wars mostly gather negative publicity. Retweeting their posts which are relevant for you too might go a long way, such as state of economy, or currently the Covid pandemic It is also best to use a mix of regular tweets, photos and videos. It wouldn’t go a miss to combine them also, which is a good way to get more Twitter followers. Video content is six times more likely to be retweeted by your following, and infographics images are the most retweeted type of media. 

Post consistently     

When you don’t know what to do next and are stuck without getting any new influx of followers, you should tweet! Unlike other platforms like Facebook and Instagram, Twitter accounts benefit from daily posting. The Optimum amount of tweets is anywhere from 3 to 7 times a day. Twitter users are most active in the early afternoon, so it is important to post accordingly. If you are USA based, and your following is international, it would be best to post all around the day. But they are mostly localized. Target the most active group of followers and interact with them and post for them. A lot of followers doesn’t mean anything if they aren’t willing to interact with your posts. It actually might be worse.  It makes you brand bland and uninteresting. 

To summarize

The crash-crash course in twitter management is: Optimize your profile(good photos, keywords in Bio), use hashtags(jump on that wagon), engage(retweet and communicate with your following) and post consistently!

How your brand can get ahead on TikTok

Everyone knows TikTok.You’ve seen the videos on YouTube, on Instagram, or Facebook.  Some hate it, and some love it. But no one can deny the power it holds over creating and controlling worldwide trends in almost every part of our life. It started as a simple app for cute animal videos and lip-syncing trends. But now, with over 1.5 billion downloads, it has conquered the world. And companies are starting to realize it. Its video-based format has made it the most downloaded app for the past two years. As you might know, the future of marketing lies in videos, ever since YouTube overtook Google for most searches in a year. Even companies like Disney have an account to interact with their followers. Movie stars, famous chefs, and musicians are building their relationships with their fans through this easy-to-use app

Find your niche

There is a niche for everyone. Every product or service has a customer on TikTok. It would help if you found it and then built on it. Create content that appeals to your target audience. It is recommended to dabble in a few categories at the start to gather more attention and narrow it down as your following grows. It is pretty essential to keep a relatively consistent tone; you don’t want to alienate your old following in favor of the new one.  You will need a bit of research to create your own niche, but it's a good thing to do because this will be needed if you were to use a growth service like TokUpgrade, which has been recommended as the best site to buy TikTok followers, because the service will target users for you, so already having a niche makes this job easier. Analyze your competitors and see what they are doing. It’s crucial to stay relevant but not to plagiarize others. As for the inspiration for the posts, chefs regularly post themselves cooking or just chopping food. Gordon Ramsay posts videos either of himself reacting to how people cook or his daughter pranking him. Two completely unrelated niches, but both work for him. 

Post regularly

As it is with most social media platforms, it is imperative to post regularly. Of course, the posts will depend on what your business is about. Do not post something not related. It is pretty easy to become irrelevant. The content must be engaging; always check the comments under your videos to see what the people want to see. It is necessary to cater to their needs. 

Use hashtags when possible

All social media platforms have hashtags, and they work in the same way on TikTok. They help you get found more quickly, as they are primarily used to see more videos with the same content. Don’t overstack your videos with them; use 3-4 important ones, which best reflect both the video and your brand. Do the hashtag challenges when the opportunity arises, as this gets massive attention. 

Go crazy with content 

TikTok is a lot less conservative than other apps. Go nuts with the filters, experiment with different types of videos. It is supposed to be entertaining and redirects possible customers to your website. It needs to reflect your brand but in an informal and relaxed sense. It’s free publicity, so don’t take it too seriously, and is honestly one of the easy ways to get TikTok followers. Post about yourself and your coworkers during work hours, do the challenges together. On TikTok, your brand must be human. There is no room for corporatism. 

Engage and tag

Communication is the key ingredient. Listen to what your followers want, and do the videos they want. Challenge similar brands with your videos on who can do it better. It doesn’t matter who wins or loses. It’s supposed to be a friendly competition. You can even challenge the followers. Ask them to post videos with your products or organize giveaways. It would also be best to piggyback on the user-generated content to improve your engagement. Don’t stray too far from your own niche, but some new refreshing content that is different is good sporadically. 

To conclude

Although TikTok is reminiscent of the Vine app, which was viral a few years ago, they hold very few similarities. TikTok is perfect for engaging with your target audience in a more informal, human way. Any brand that wants to be taken seriously must have its own social media accounts. The more they have, the better their engagement with their customers will be as each platform has its flavors.

How to fix your social media marketing strategy

Social media is a huge part of our modern society and everyone seems to be plugged into this virtual reality that exists all across the globe. If you have a brand or a business then having a social media marketing strategy is vital because the conventional way of marketing is not cutting it anymore and even though Social media marketing has grown significantly, there are a few downfalls. Because of the influx of information and posts, it is hard for companies to keep up with the audience and what they want to see. There is a solution though, here are a few ways to fix your social media marketing strategy if yours is not working for you:

Define your target audience

One thing that every business should every business should know is their target audience and knowing your audience on social media helps you know which content to produce. Each social media platform has a different demographic that you should consider and you need to redefine your content to accommodate the different audiences, and this also helps when using popular and trending hashtags for you. You will need to define your hashtags based on your audience, but if you struggle with this, there are tools such as Task Ant, an ig hashtag generator, that will generate the most popular hashtags for you. You audience also dictates which platform you will use because each platform appeals to a different audience, for example:

• Tiktok users are born between 1996- mid 2000’s making their main user demographic young Generation Z.

• 25-34 year olds represent the largest demographic on Instagram.

• Twitter is most popular amongst Millennials which are people born between 1981-1994.

When defining your target audience you need to consider the following demographics:

• Age

• Gender

• Location

• Income level

• Behaviour 

• Interests

Using a posting calendar

One thing that could benefit you, especially if you are using multiple platforms, is having a posting calendar. Having a social media calendar is good because it keeps everything organized and it helps you maintain consistency, it also helps you plan your social media marketing and is a good way for you to keep track of how your performance is doing. 

You should make sure you set a schedule for different teams and that each team has clear goals and objectives.

Have realistic goals

You should always have goals and objectives and they should always be realistic. If you don’t have any goals then you won’t t have a way to measure your success, so goals are very important. A few examples of some good goals to have include:

• Build brand awareness

• Manage brand reputation

• Build and manage an engaged community

• Increase sales

• Gain customers

• Deliver customer service

You should choose goals based on your business and what you want to achieve. As important as setting these goals is, having a way to track the means you put into place to achieve them is also of utmost importance to help you understand what is working and where adjustments need to be made. AI can help here by analyzing behavior and data and providing insights that can help you make smart decisions for the good of your business; this post over on whitehat-seo.co.uk goes into this in greater detail if this is something you are interested in exploring further. 

Decide whether to use an influencer or not

Social media has given rise to the influencer and there are many influencers on the different social media platforms. Influencers have power in their niche and they have a massive following which is something that your business can benefit from because when collaborating with an influencer, your business gets to reach their audience. They also have the power to persuade their audience, so if they recommend your product or service, their followers are likely to support it and try your service or product. 

In the same way you have to decide which hashtags to use for more followers, you will have to choose what influencer to use. When picking an influencer, you have to choose one in your niche and you have to be budget ready because they’re services don’t come cheap. You do have an option to pay them in product, but that depends on the influencer. 

Vary content that is used

It is not a good idea to use the same content across all your social media platforms because each platform has a different audience. Each social media platform also has a different format for content which is something that needs to be taken into consideration. You need to personalize your posts to accommodate each platform and their audience, this is very important if you want your content to be successful on all platforms.

To make your social media marketing processes more organized and efficient you can also use marketing automation tools like local marketing software. It will assist you in simultaneously creating and managing several marketing campaigns on different platforms.

Overall, planning your social media marketing strategy is not that complicated. You just need to remember to implement the above mentioned steps which are: Define your target audience, use a poster calendar, have realistic goals, decide whether to use an influencer or not and vary the content that is used. If you follow these steps thoroughly, your social media strategy should improve significantly and you should be able to see positive results.

In addition to the steps mentioned above, it's also important to have a professional and user-friendly website design for estate agents, as this can greatly enhance your online presence and attract potential clients. Your website should be easy to navigate, mobile-friendly, and optimized for search engines. It's also a good idea to include high-quality photos and videos of your properties, as well as testimonials from satisfied customers. By combining a well-designed website with a solid social media marketing strategy, you can effectively promote your real estate business and increase your chances of success.

5 tips for improving your brand’s presence on Instagram

In these times, people are connected more than ever before, and social media represents a massive bridge that connects them. Next to providing individual connections, social networks have also linked people to the businesses and brands that offer products and services that they might find interesting or necessary. This is why it doesn't surprise that companies and brands utilized Instagram as a platform for their marketing success. However, Instagram trends and ideas are constantly changing and evolving, and it isn't always easy to make the best use of them and achieve optimal reach. That is why we are here to share some useful tips with you! Here are five of them for improving your brand's presence on Instagram.

Make sure you have a niche

There are many niches on Instagram, over a thousand of them. To ensure grabbing the attention of your target audience, you should have one for your business. It is better to be a specific one because you will filter out the followers that won't show interest in your brand. Having 100 followers who will enthusiastically interact with your content and use your products or services is more valuable than 10,000 with low or no interest in your business. Having a niche is also very helpful when using something like Growthoid, an Instagram growth agency, if you want to increase your Instagram followers, since they will use this information to target and engage with users on your behalf. With high engagement, you will be portrayed by your audience as attractive and successful in what you do. Therefore, stick to your niche, don't go too broad (otherwise, the audience may lose interest if you do it too often), and you will see great results.

Make use of hashtags

First and foremost – use hashtags. They are a very powerful tool that can be beneficial for your brand in many ways. Posts with good hashtags can reach your target audience, attract numerous new followers for your business, increase their engagement, and bolster a more recognizable image of your brand. Hashtags are considered the best way to get followers and be seen, especially in your preferred niche. Research has discovered that posts with 11 or more hashtags contribute to achieving more engagement. Even more importantly, well-chosen hashtags can be a great wind in your sails. Try to select those that have enough audience following it while staying in the sphere of your niche. You can also create your own campaign hashtags, further strengthening the creation of your brand's image and this will help you get more followers on Instagram.

Post conistently

You should pay attention to this tip because it is of essential value. If you publish consistently, your audience will get used to your posts, expect it, and engage much more. Most brands follow this tip, and by some studies, they averagely post 1.5 posts per day. Interestingly, even if you post more than twice a day, you won't damage your engagement. However, if you don't post frequently, your business will quickly get buried under the posts of others since your followers also follow many other people and brands. Next to frequent publishing, you should also keep an eye on choosing the best time to do it. The optimal time to post is around 11 AM, while the best days to do it are Wednesday and Friday. Therefore keep your best content for these days.

Engage as much as you can

To make sure your brand is distinguishable and noticed, you should engage with your audience. Don't just hold monologue, create a dialogue with your audience. Ask for their opinion, answer their questions, be what this platform is – social. The best way to this is by starting a conversation through your Instagram stories. Use question stickers, quiz stickers, polls, emoji slides. Along with activating your audience, you will get a lot of invaluable feedback. Additionally, search for bloggers, partners, and influencers in your industry, follow them, and engage with their content. Most of them will do the same with yours. It’s also helpful to view private Instagram accounts for content ideas.

Use captions for SEO

Captions provide an explanation or description of the image. But, next to their primary purpose, they can serve you very well to optimize your Instagram SEO. Search engine optimization is of great importance on Instagram, now probably more than ever so you better ask for help from charleston seo firm. That's why you should make the best use of descriptive captions. Currently, Instagram offers search results only for a limited number of keywords and only for the search of posts (not stories, Reels, etc.). Over time, this will grow much further, and understanding Instagram SEO in its early stages can give you an advantage over your competition, and this will help you to get more followers for Instagram. Instagram provides search results to its users based on the account's name, username, bio, and the captions written in the posts of its feed. Therefore, write captions that contain keywords that users write in their search bar, as it will increase your chances to be found by your target audience. Just ensure your caption matches your brand.

If you combine the tips we provided, you are sure to see promising results for the promotion of your business. Rules of the marketing game on Instagram are constantly changing, so make sure you keep an eye on them to maintain a successful campaign.

Give Your Property Listing Some Serious Wow Factor

There is a lot to think about when you are considering the best ways of being able to sell your home. Now, there are bound to be a lot of properties around that might have similar attributes to yours, so it’s all about being able to stand out from the crowd. This is something you have to keep in mind when you are looking to list your property in the best possible way in order to give it some wow factor.

You can make quite a few changes to your property that are going to help it improve, and this is certainly something you need to keep in mind. Try to ensure that you are focused on making your property shine and enjoy some serious wow factor in the process as well. You’re going to need to work on the best ways of achieving this, and it is vital to make sure you come up with the best ways of adding wow factor to your property.

Hire a Home Stylist

Hiring a home stylist is definitely something you should be looking to consider, and this can make a huge difference. The right home stylist can do so much to improve the way your home looks, and will help you when it comes to focusing on the wow factor element of your home sale. Being able to enhance the property and make it look amazing is one of the key things that you need to think about, and this is something that you need to bear in mind. Try to do as much as you can to hire the right stylist, and this is so important to factor this in when you are trying to make some great changes to the home. But a professional stylist will think about things that you may not consider. 

Always Consider Potential Buyers

There are a lot of things that you have to keep in mind when it comes to making the best of this, and one of the best things you have to consider is to make sure you consider potential buyers as much as possible. Whether your buyers are companies who state ‘we buy houses for cash,’ or individuals looking for their next home, you have to make changes with these people in mind. There are loads of excellent factors to think about when you are going to assess the buyers for your home, and this is something you need to keep in mind moving forward. There are so many elements that you should be considering, and this is something that plays a big part in helping you position your home in the best way you can to help make it more appealing to buyers.

Focus on Your Home’s USP

There are a lot of things that can help you make the most of this, and one of the key ones is to ensure you focus on your home’s USP. This is something that you have to make the most of when it comes to improving this process, and you should try to consider the best ways of helping your property put its best foot forward. There are plenty of ideas you’ve got to keep in mind when you’re trying to make the best of this, and it is important to try to achieve this in order to help add some great wow factor, and help your home improve as a result.  

You have so many factors to keep in mind, and it is vital to ensure that you are focusing on this in the best way you can. Try to think about the right way of being able to give your property some serious wow factor and help you to sell your home more quickly. The more you can do to improve upon this, the better it will be moving forward, and this is certainly something to consider.