WHAT. Maestro Dobel Tequila, creators of the world’s first Cristalino, proudly announces the launch of Maestro Dobel Artpothecary, a creative platform and series of immersive experiences which celebrate contemporary Mexican art and culture. Debuting this year at Frieze New York, Maestro Dobel Artpothecary has commissioned globally renowned designers Bompas & Parr to bring to life ‘The Fruit Chemist.’ This unique bar experience will feature rare and unusual Mexican fruits paired to complement Maestro Dobel’s smooth range of tequilas, and will spotlight the work of Orly Anan, leading Colombian-Israeli Visual Artist based in Mexico City.

WHO. Maestro Dobel Tequila

WHEN. Frieze New York (May 5-9, 2021)

WHY. Born from 11 generations of tequila making legacy, Maestro Dobel leans on over two centuries of mastery to innovate in its portfolio of award-winning tequilas. In the same way that Maestro Dobel cherishes and looks to its traditions to create its tequilas, the brand recognizes those who share the same level of commitment, expertise and mastery.

A true champion of modern Mexican culture, the Artpothecary is a celebration of this eternal pursuit for innovation, by showcasing the visionaries and wealth of creativity in Mexico.

HOW. Beyond activity at Frieze New York, Artpothecary will invite art world experts and artists alike to unleash their inner mastery - coming to life through a series of live events, experiences and partnerships across the United States.

Maestro Dobel has engaged Art world expert and Anónimo Colectivo Founder and Managing Director Alejandra Martínez as Creative Director, curating the annual vision for Artpothecary and partnering with leading Mexico-based artists to share their work. 

As part of Artpothecary, Maestro Dobel also proudly celebrates Mexican-American Artist Eduardo Sarabia and his latest installation "The Passenger" at Desert X in Palm Springs, California.