WHAT: In celebration of its 40th anniversary and National Kefir Day, Lifeway Foods is opening The Lifeway Kefir Shop, an immersive pop-up experience in SoHo designed to introduce consumers to the delicious versatility and wellness benefits of kefir.

Guests will enjoy:

• Complimentary Lifeway kefir smoothie creations

• Samples of Lifeway Farmer Cheese

• Customizable smoothie cups with personalized straw toppers

• Exclusive Lifeway merchandise

• Surprise giveaways and interactive brand experiences

As America's leading kefir brand, Lifeway is marking four decades of bringing probiotic-rich foods to consumers while spotlighting the growing demand for functional foods that support gut health and overall wellness.

WHEN: Friday, June 19, 2026

WHERE: Soho - 21 Greene Street New York, NY

ABOUT LIFEWAY FOODS
Lifeway Foods is America's leading supplier of kefir, the probiotic-rich fermented dairy beverage known for supporting gut health and overall wellness. In addition to its line of drinkable kefir, Lifeway produces Farmer Cheese and ProBugs®, a kefir line for kids. Lifeway products are sold throughout the United States and in select international markets.