Oishii is opening its first-ever retail destination at Chelsea Market on Thursday, August 20, giving New Yorkers their first opportunity to experience the brand beyond the grocery aisle.

For the first time, Oishii is creating a physical destination where New Yorkers can experience the brand in a whole new way. The new Chelsea Market kiosk will bring together Oishii’s most exceptional strawberries, exclusive food collaborations, and limited-edition merchandise all under one roof.

Starting August 20, the kiosk will be open Thursday–Sunday, 11:00 AM–7:00 PM, at Chelsea Market’s Main Concourse. The debut assortment will include:

• Connoisseur Grade Omakase Gift Boxes

• Individual Connoisseur Grade Koyo Berries

• Strawberry Yuzu Lemonade

• All five varieties of Oishii Premium Preserves

• Collaborative pastries by Chef Yoshie Nakanishi and Lady M

• Limited-edition Oishii merchandise and other special finds sourced by the team during travels throughout Japan