34th Street Partnership’s Herald Holiday Fair returns to Midtown on November 12, bringing back Greeley Square’s beloved double-decker Christmas Carousel along with a new Snow Slide and a virtual reality Magical Sleigh Ride. S’mores N’more is also opening its second NYC location at the fair, serving torched marshmallow treats.

On December 2, the fair expands into Herald Square (Broadway between 34th and 36th Streets) with the Market by Urbanspace, featuring holiday shops, local food vendors, warm cocktails from the bar and a Giant Rocking Horse photo op. The attractions are open daily from 10am to 10pm and the market from 11am to 9pm, through January 3, 2027. All attractions are tap-to-pay and first-come, first-served.

Hours and more details are available on the 34th Street Partnership website.