Eataly, who owns 39 Italian food markets around the world including two in Manhattan, is pleased to announce that its first-ever kiosk on the North Public Plaza across the street from its flagship store located on 23rd and Fifth Avenue will open on August 23rd, 2019. The new kiosk, called Eataly in Flatiron Plaza, will be open year-round and will start by highlighting two Eataly staples - Pizza al Padellino and artisanal gelato.
For the first time in Eataly’s history, the kiosk will introduce a Pizza al Padellino menu. Pizza al Padellino is a specialty of Torino, where Eataly was born in 2007, and overtime it has become a popular style of pizza found throughout all of Italy. Eataly’s Pizza al Padellino is made with a blend of organic stone-milled and type 0 Mulino Marino flours. The dough is naturally leavened for more than 24 hours, stretched directly onto a padellino pan, left to rise again, and then topped with a selection of Eataly's high-quality, fresh ingredients (think: a personal pizza with a crust that’s soft on the inside & crunchy on the outside!). Offering highlights will include a Margherita, $10.90 (San Marzano Tomato Sauce, Eataly House-Made Mozzarella, Fresh Basil); Gricia, $11.90 (Eataly House-Made Mozzarella, Onion, Tempesta Guanciale, Pecorino Romano DOP), and a seasonal vegetable pizza. For opening, the vegetable pizza will be the Verdure, $12.90 (Liuzzi Ricotta, Local Gold Bar Zucchini, Local Green Zucchini, Local Zucchini Flowers, Fresh Thyme).
All of Eataly’s gelato is made in-house daily in small batches using local, pasteurized whole milk from Hudson Valley Dairy farm. Eataly slowly churns the milk together with the highest quality ingredients, like pistachios from Sicilia, hazelnuts from Piemonte, and choice Venchi chocolate from Torino. The sorbetto is made with fresh whole fruit and is both dairy-free and egg-free. Standout flavors at the kiosk will include Fior di Latte (Hudson Valley Milk), Nocciola (Hazelnut Piemonte IGP) and Sorbetto al Limone. Guests can order gelato cups of gelato in a small ($4.90), medium ($6.40), or large ($7.40).
Eataly in Flatiron Plaza will be outfitted with a custom design by Patrick Vale, an acclaimed UK artist based in Brooklyn, who specializes in life-like sketch drawings of urban cityscapes. His work on the kiosk will pay homage to Italy and the Flatiron neighborhood. The Eataly in Flatiron Plaza’s installation will be fully revealed on opening day and will likely rotate seasonally. One of the main reasons that Eataly has collaborated with Patrick Vale is because of the passion, love, time and thoughtfulness he puts into his work – paralleled to the mindset and execution of Eataly. Patrick Vale artwork will also be featured at Eataly Vegas at Park MGM.
Customers will be able to order Pizza al Padellino and Gelato from two separate counters. Water and soft drinks will be available for purchase upon the opening. Cocktails, wine & beer to come in fall 2019. The Flatiron/23rd Street Partnership Business Improvement District (BID), which maintains the Flatiron Public Plazas, selected Eataly as one of two entities to operate food and beverage kiosks on the Plazas beginning in August 2019.