Matthew Messinger and Shannon Bauer Aronson appointed Co-Chairs of Children's Museum of Manhattan's Board of Directors

 The Children’s Museum of Manhattan 212 West 83rd Street, NYC) today announced it has appointed Shannon Bauer Aronson and Matthew Messinger as new co-chairs of its Board of Trustees.

Shannon Bauer Aronson

Shannon Bauer Aronson

The public announcement was held to follow the purchase of 361 Central Park West as a new site for the Museum, as well as the selection of FXCollaborative as the architectural firm that will handle the building’s redesign and transformation. The new site, scheduled to open in late 2021, will offer approximately twice the exhibit space of the current site and will allow CMOM to double the number of visitors it now serves.

Bauer Aronson is a principal at Iliad Realty Group, a privately held real estate investment company focused on acquiring and developing properties in New York, Texas and Florida. She joined Iliad in 2014 from the Acquisitions and Capital Markets group at Vornado Realty Trust.

In her roles she brings an exceptional breadth of real estate experience including acquisitions, development, investor relations, capital markets, private capital raising, joint-venture structuring, direct lending and equity/debt work-outs. 

Messinger is the President and CEO of Trinity Place Holdings (TPHS), a publicly traded, vertically integrated real estate investment, asset management and development company, with properties and development projects in New York, New Jersey and Florida.

Matt Messinger

Matt Messinger

Before joining TPHS, Messinger served as Executive Vice President and Director of Investment Management at Forest City Ratner Companies (FCRC). In this role, Messinger led the New York Investment Committee of FCRC and served on the Investment Committee and Executive Management Committee of its parent corporation.

He has extensive development, asset management, finance, strategic planning and tax credit structuring experience across a wide range of asset classes including retail, hotel, residential, office, arena and professional sports teams.

Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.

 

 

 

Spring Cocktail Trends From NYC Bartenders

Now that Winter is starting to go away, New Yorkers eager to ditch heavy beers and warm cocktails for refreshing drinks that scream Spring.  Trends in cocktail culture have become a quintessential part of celebrating a new season. This Spring looks like rum concoctions will be leading the pack and introducing aperitifs as the new happy hour with low ABV cocktails, allowing you to enjoy the night without the painful morning. New York bartenders have predicted decadent rum craft cocktails for the warm spring. These are not your typical Spring Break drinks you had while in college. Since then, the accolade for both “Tiki” cocktails and brown/craft spirits have grown respect, and so has the popularity of first-rate, sophisticated rums in both the Caribbean and in the U.S.A. A spirit known for its various tasting notes, these innovative libations will elevate any gathering, and highlight rum’s versatile flavor profile just in time for the spring season.

Below, are 5 fantastic spring-inspired recipes to celebrate this year’s trends, all crafted by some of the nation’s top bartenders, including Naren Young (Dante, NYC), Dan Sabo (ACE Hotel, LA) , Nico de Soto (Mace, NYC), Will Benedetto (In Good Company Hospitality),Leo Robitschek (Eleven Madison Park, NYC). Each of the recipes listed below can also be found in St-Germain’s first-ever coffee table cocktail book, How to Drink French Fluently.

Mango Basil Margarita - Created by Will Benedetto, (In Good Company Hospitality)

Ingredients

  • 2 oz of Casamigos Blanco Tequila
  • 1 oz of mango basil puree*
  • 0.75 oz of lime juice

*Mango Basil Puree

  • 1500 g of mango puree
  • 300 g of basil
  • 400 g of agave
  • 2 oz of vodka

Shake all ingredients with 5-6 ice cubes. Without using a strainer, pour the entire contents into a Tajin rimmed rocks glass.

Voodoo Down - Created by Leo Robitschek(Eleven Madison Park in New York)

Ingredients

  • 2 dashes orange bitters
  • ¼ ounce ginger syrup (1:1, ginger juice:turbinado sugar)
  • ¼ ounce honey syrup (2:1, clover honey:water)
  • ¾ ounce lemon juice
  • ½ ounce St-Germain French elderflower liqueur
  • ½ ounce Trinidadian rum
  • 1 ounce bourbon, preferably Elijah Craig 12-year

Shake all the ingredients with ice. Strain over ice into a double rocks glass.

Qui Oui, Created by Nico de Soto (Mace in New York)

  • ½ ounce St-Germain French elderflower liqueur
  • 1½ ounces Aperol
  • ½ ounce kiwi syrup
  • ¾ ounce lemon juice
  • Pinch of Himalayan pink salt
  • Prosecco, to top
  • Glass Garnish Dehydrated kiwi slice or fresh
  • kiwi slice

Shake all of the ingredients, except the prosecco, with ice. Strain into a wine glass with ice, top with prosecco, and garnish with the kiwi slice.

Rivington Punch - Created by Natasha David (Nitecap in New York)

  • 2 ounces dry rosé wine
  • ½ ounce St-Germain French elderflower liqueur
  • 1½ ounces Aperol
  • ¼ ounce raspberry liqueur, preferably Combier Framboise
  • 1 ounce soda water
  • Glass Garnish Strawberry slices and grapefruit crescent

Stir all of the ingredients in a wine glass over ice. Garnish with strawberry slices and a grapefruit crescent.

The St-Germain Cocktail - Created by Robert Cooper

  • 1½ ounces St-Germain French elderflower liqueur
  • 2 ounces dry sparkling wine
  • 2 ounces soda water
  • Glass Garnish Lemon twist

Combine all of the ingredients in a Collins glass over ice. Stir gently, and garnish with a lemon twist.

Inside The Launch of The Palm by Whispering Angel

Chateau d’Esclans celebrated the launch of its newest brand, The Palm by Whispering Angel, at The Seville inside The James Hotel. US director Paul Chevalier hosted a crowd of 150 guests, giving New York’s young influencers the first taste of this summer’s newest Provence rosé. 

Read More

Tour This Upper East Side Townhouse

In New York City, you can never have enough space but you can come close with this 5-floor townhouse, with 5 bedrooms and 6 and a half bathroom with a listing price of $14,790,000. Located at 215 East 61st st. this townhouse will soon be off the market as there are already over 40 Street East users who have saved it for a potential purchase.                

Perfectly situated in the Treadwell Farms Historic District, this luxurious home, originally built in 1875, has just undergone atwo year renovation, creating a seamlessly cohesive modern home encased within historic architecture. The five exterior spaces, include an impressive 35-foot long landscaped garden, finished in bluestone, with a cedar fence. 

The master bedroom suite has a spacious terrace overlooking the townhouse garden and the surrounding trees.b There are five bedroom suites, six full bathrooms all finished in stone slabs and a powder room.

The entertaining rooms include a grand living room, formal dining room, kitchen with floor-to-ceiling glass doors, an informal dining room and an entertainment/media room. Quality craftsmanship and the finest finishes were used throughout the design and construction. 

The historical façade has been restored according to Landmarks specifications and the house was completely reconstructed using steel and concrete and includes a new Kemper roof. The custom made elevator services all floors including the basement and has a 950 pound capacity. The home has five wood-burning fireplaces all with Chesney's mantles.

The floors are solid rustic white oak, and the windows are customized solid mahogany with double glazing. The rooms have plaster crown moldings, hand-crafted millwork and plenty of generous closet space. The baths have stone masonry and Dornbracht and Zucchetti polished chrome fixtures. All technology has been incorporated within the building, allowing owners to manage the home efficiently.

There is an eleven-zone Mitsubishi HVAC cooling and heating system, a Nortec humidification system, a Lutron RadioRa lighting system, radiant heat in all of the full bathrooms, Sonos music system, an Aiphone intercom system, and a security system. A dumb waiter provides ease of access for entertaining from the chef’s kitchen to the serving kitchen on the parlor floor. In addition, the residence has a new 400 amp electrical service, all new copper wiring, MC Cable with electrical panels and a sprinkler system.

The house has an abundance of natural light and each floor has been designed with a thoughtful spatial experience and consistency of flow. This unique residence is truly the most luxurious townhouse currently on the market.

Cathy Franklin, Brian Lover, and Alexis Bodenheimer at The Corcoran Group are the listing agents.

This listing courtesy of Corcoran

Facebook or Instagram? How to Choose Your Main Social Media Platform?

1.jpg

Facebook and Instagram are towering social media giants that also serve as incredible marketing platforms. Social marketing, however, is not just the face-off between these two. Many other social media channels are popping up, while other established networks are also attempting to steal the show. The latter have unparalleled reach, but their success is far from guaranteed.

Due to the rising competition and complex technical dimension, staying on top of the ever-changing social media game can be a daunting challenge.

A plan of attack

Cost-effective social channels empower startups to overcome two of the chief obstacles on the road to success: Limited manpower and constrained budgets. A barrier to entry is low and the playing field is leveled. This is not to say that choices do not matter. On the contrary, they can make or break the whole social media marketing strategy.

First off, note that spreading yourself too thin is not the most efficient approach. Trying to make the most of all platforms tends to bring only mediocre results. Thus, instead of the scattergun tactic, embrace a targeted and focused plan of action. Save work hours, trim your payroll, and utilize platforms that give you substantial ROI. Looking to save time on getting new followers? Some offer to help you get real followers at a good price with Nitreo discount using new growth tools.

After all, each channel is used in different ways and by various groups of people. There are no one-size-fits-all solutions or shortcuts to greatness here. You may already feel overwhelmed and that is fine. Many other companies seek social media experts from agencies like Jason Hornung to help them navigate the labyrinth of decisions. 

Nevertheless, it always pays off to educate yourself.

Name of the social game

Facebook or Instagram? How to Choose Your Main Social Media Platform?

The key to making the right call is figuring out your target audience and the networks they use the most. So, conduct a thorough research. Do not fret if you are off to a slow start: Every little bit of spadework will pay dividends in the long run.

Snapchat, for instance, is a real gold mine for businesses that target millennials. To capture their imagination, brands offer behind-the-scenes photos, engaging video content, and feature interviews with prominent figures.

Furthermore, according to Statista.com, men and women between the ages of 25-54 form the bulk of all Facebook users. Because it captures a slightly older market, this channel might not be the primary platform for companies that cater solely to millennials.

Instagram may sound like a no-brainer as it is used by 500 million people worldwide most of whom run it every single day. However, the latest algorithm update changed the way in which posts are presented. They no longer appear in a chronological order, meaning brands lose some of the control over their branding efforts.

Besides, as Forbes points out, Instagram still has a smaller user database than Facebook.

Amalgam of moving parts

This brings us to the point that the target audience is not the only element that influences your decision-making. The aforementioned Instagram, despite the latest technical hullabaloo, is a sound choice for businesses that post a lot of visual content in order to foster a loyal following.

Then again, there is also image-heavy Pinterest to consider. It attracts one group of users, in particular, women the age of 18-49 and it is teeming with brands that offer products in the food, fashion, décor, and art sector. They do not have much use for platforms like LinkedIn, which facilitates business networking and job searches.

As you can see, the choices are never straightforward and answers are rarely cut and dried. Finally, the list of social networks goes on and encompasses some lesser-known, industry-specific, and even obscure examples. Why would you bother with them? Well, being an early adopter of a new platform can turn out to be something that launches your businesses into the stratosphere. 

As we have already said, it all comes down to discovering where your company fits in the market. This should be your guiding principle if you want to make the social media work for you.